KENYA – Uber, a ride sharing company, has announced the appointment of Lorraine Onduru as its new Senior Communications Associate for East Africa.

In her new role, Lorraine will oversee all media engagement and communications for Uber and Uber Eats across East Africa which includes Tanzania, Kenya and Uganda.

With over eight years of global experience in communications and storytelling, Lorraine is a more than qualified professional in the media industry.

Speaking on Lorraine’s appointment, Samantha Fuller, Head of Communications for Uber in Sub-Saharan Africa said: “We are thrilled to have Lorraine join the team here at Uber.

“There is no doubt that Lorraine brings with her a wealth of experience and knowledge, which she will actively use to spearhead media engagement and further enhance the brand narrative across multiple cities and countries in Africa.”

“I am beyond excited to join the Uber family and to work with so many amazing people in the industry. Being able to play a part in the company’s growth and expansion is a journey I am keen to embark on.

“I hope to bring my knowledge and expertise of the industry to the forefront so that I can ensure that I am able to effectively demonstrate Uber’s business impact across Sub-Saharan Africa and effectively establish Uber’s brand name by developing effective communications plans and media engagement,” Lorraine commented on her appointed.

Prior to joining Uber, Lorraine spent six years as an Account Director at Hill + Knowlton Strategies in Ghana and Nairobi, where she provided strategic communications support.

She started working at Hill + Knowlton Strategies In 2014 where she served as the Account Director for Ghana and was stationed in Accra for one year.

There she was responsible for growing the agency’s footprint in that market and she was able to provide strategic communications advice to clients such as Access Bank, Dubai Chamber of Commerce, Twitter and MasterCard.

In 2015, she became the Account Director for Nairobi and over the next four and a half years she was responsible for the development of communications strategies for accounts such as Visa, Google, General Electric and Emirates.

She also provided communications support that enabled the team to gain visibility and thought leadership in different geographies.

Lorraine has previously worked as an intern at the European Journalism Centre in The Netherlands, where she developed Public Relations strategies for the institution and gained a key understanding of the field of journalism and worked on several EU-commissioned projects.

She holds a Bachelor of Communication degree in international communication management from Inholland University of Applied Sciences, the Netherlands.