NIGERIA – Pan- African financial institution, United Bank for Africa, (UBA Plc), has launched a new dynamic and creative Online Radio channel – RED Radio to educate and entertain users.

The online radio was launched with an exclusive interview featuring UBA’s Brand Ambassador and star boy, Wizkid.

During the interview, Wizkid he spoke extensively about his upcoming album and what his fans should expect from him in the coming weeks.

The launch of RED Radio, follows the successful unveiling of REDTV by UBA back in 2015.

The station was started to rival Guaranty Trust Bank’s Ndani TV has gone ahead to become a household name launching popular programmes such as The Men’s Club and Shut Down.

Much like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion.

RED Radio promises to bring rich and engaging content that will keep its audience coming back constantly for vibrant and robust entertainment. Listeners can tune in to www.itsredio.com 24/7.

Speaking on the launch of RED Radio, Group Chairman of UBA, Tony O. Elumelu applauded the creative initiative, emphasising that UBA as a financial institution is always ready to support creativity and entrepreneurship.

 “Creativity and innovation are a powerful combination and every detail in an art piece is important and meaningful. This applies to growing businesses and budding entrepreneurs,” Elumelu said.

On his part, UBA’s Group Head, Corporate Communications, Bola Atta, said ‘just like, REDTV which is Africa’s leading online entertainment network, RED Radio is positioned to fast become the foremost online radio platform in Africa’.

UBA continues a trend of Nigerian banks diversifying into the entertainment industry in a bid to package themselves as the to go to financial institution for Nigeria’s youthful population.

The trend was started back in 2012 with Guaranty Trust bank which launched NdaniTV and was soon followed by Access Bank and Diamond Bank which respectively launched Accelerate and Diamond TV.

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