TUNISIA – Cynoia, a Tunisian team collaboration startup, has secured EUR850,000 (US$930,000) funding round to expand its operations into the West African Economic and Monetary Union (UEMOA), specifically targeting Senegal and Ivory Coast.
The funding round was led by 216 Capital and supported by United Gulf Financial Services and Bpifrance.
This strategic funding aims to facilitate Cynoia’s expansion into international markets, focusing on its role in simplifying and optimizing collaboration within businesses through its comprehensive platform.
Founded in 2022 by Nasreddine Riahi and Ayoub Rabeh, Cynoia aims to simplify and optimise collaboration within companies.
Its platform consolidates a comprehensive suite of essential tools, encompassing everything from chat and video conferencing to email and calendar management, document handling, and project management.
“By centralizing all digital tools and communication channels into one dynamic platform, we aim to optimize your operations and boost your team’s productivity. We’re not just a tool, we’re your enterprise’s success partner that redefines digital collaboration and prioritizes human wellbeing,” Riahi said.
Riahi explained how Cynoia differentiates itself from its competitors.
“Other available services often fall short of meeting customers’ needs due to several key issues. Firstly, there’s a lack of customization; their one-size-fits-all solutions can’t be easily tailored to the diverse needs of different businesses,” he said.
Secondly, Riahi said, many competitors have complex user interfaces that are not user-friendly, leading to a steep learning curve for clients.
“Also, some competitors’ customer service is not up to par, leading to slow response times and unresolved issues. In contrast, Cynoia is committed to delivering personalized solutions, an intuitive user experience, and responsive customer support to ensure our clients’ needs are not only met but exceeded,” he said.
Since its inception, the startup has built an exceptional track record, having equipped more than 3,000 users in 9 different countries, demonstrating the relevance of its approach.
Cynoia’s integrated collaboration solution combines chat, email, videoconferencing, calendar, documents, and project management all in one place.
“Our competitive advantage lies in the efficiency and simplicity of our tool, enabling teams to focus on their objectives without getting lost in multiple applications,” said Riahi.
Now the startup, which provides its services on a B2B SaaS business model, is planning expansion.
“Our expansion in Africa and Europe is a priority objective for the upcoming year. We have started business prospection in Senegal and Ivory Coast as our next destination,” said Riahi.
216 Capital is a seed and pre-seed venture capital firm specializing in technology companies. It was founded in Tunis in 2021 by a team of entrepreneurs and investors.
Liked this article? Subscribe to DealStreet Africa News, our regular email newsletter with the latest news, deals and insights from Africa’s business, economy, and more. SUBSCRIBE HERE
