MOROCCO – Spanish group Himoinsa, which specializes in electrical equipment has opened a regional sales office in Morocco. 

The sales office which is going to serve Morocco and the entire North and West Africa region is the company’s third sales office on the African continent.

Sabir Zouhir, General Manager of Himoinsa Maroc, said that the subsidiary’s main objective is to continue carrying out large projects with a local team that understands the needs of the client. 

“The new facilities will have a large stock of machinery to ensure immediate delivery to the customer,” he added.

The group’s CEO, Lydia Gracia, said, “The new facilities will allow us to support not only the Moroccan market but also the West African countries with whom we have been working for almost two decades.”

The CEO added that the company’s goal is to be closer to the market and the Casablanca office would be crucial in achieving that.

Angola was the first country where the multinational electrical equipment company opened an office 2012.

Himoinsa also has sales offices in South Africa which serve the Eastern and Southern Parts of the continent. The offices were officially opened in 2016.

Himoinsa, part of the Yanmar Group, is a global corporation that designs, manufactures, and distributes power generation equipment.

The company offers diesel and gas generator sets, lighting towers, control panels, and hybrid generators ready to be incorporated into solar power systems.

The Morocco subsidiary brings the total number of subsidiaries that the company owns globally to 12 subsidiaries.

The group’s MENA Region Director, Guillermo Elum, describes the subsidiary as “one of the main milestones set by the company for 2019.”

“This new subsidiary will help us strengthen our presence in Africa and will add to the intensive work being done by the sales team in East and West Africa, as well as the subsidiaries in Angola and Southern Africa,” he added.

Himoinsa has had a presence in the North African country for over 18 years, and the latest fully fledged subsidiary will help the company strengthen its presence in the Moroccan market.

It has provided generators to  key installations such as the Tanger Med Port, the new football stadiums like Stade Agadir and Stade Fez, and the emblematic Casablanca Finance City Tower.