MEA – Epsilon, a leader in outcome-based marketing, has announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region.
Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also play a significant role in positioning Epsilon as a premier martech and adtech player in MEA.
“I am delighted to welcome Saira into the Epsilon family. This is an exciting time for us and I am happy that we have Saira take charge to deliver our best-in-class Epsilon PeopleCloud suite of solutions to customers in the region that has great market potential,” Ashish Sinha, Managing Director for APAC & MEA, said.
She comes with 14 years of work experience in the IT industry across North America and MEA. Having worked with organizations like Oracle and Rackspace, Saira is keen to build on this experience and deliver value.
“With consumer expectations rising and the market at the cusp of marketing maturity, businesses need to evaluate their customer engagement strategies.”Saira Mehdi – Sales Director, Epsilon MEA
“I am excited to join Epsilon and will collaborate with the leadership’s vision for growth in this region. With consumer expectations rising and the market at the cusp of marketing maturity, businesses need to evaluate their customer engagement strategies and I see Epsilon PeopleCloud filling that gap,” Speaking on her appointment, Saira said.
Epsilon is the leader in outcome-based marketing. They enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes.
With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world.