EGYPT – OneOrder, the innovative tech supply chain and logistics solution that has transformed Egypt’s hotel, restaurant, and catering (HoReCa) sectors, has announced a successful Series A funding round, securing US$16 million in equity and debt.
This pivotal investment will fuel OneOrder’s expansion into the Gulf Cooperation Council (GCC) region, starting with the United Arab Emirates (UAE).
Delivery Hero Ventures spearheaded the funding round, including significant Norrsken22, Egypt-based Nclude, and A15 participation.
Tamer Amer, CEO of OneOrder, highlighted the chronic issues plaguing the HoReCa supply chain in Africa and the MENA region.
The sector is characterized by fragmentation and manual processes involving numerous stakeholders, leading to inefficiencies such as limited price transparency, inadequate access to quality stock-keeping units (SKUs), high waste and storage costs, and insufficient financing for business growth.
“Restaurants and hotels typically work with hundreds of suppliers to maintain stock, receiving multiple daily deliveries that disrupt operations and still face shortages,” said Amer.
“Previous solutions have only digitized this fragmented process. OneOrder, however, streamlines the entire supply chain, serving as a comprehensive one-stop-shop with strategically located warehouses storing all necessary ingredients.”
OneOrder’s platform, accessible via a web-based interface and mobile application, provides a personalized virtual warehouse for over 700 SKUs, complete with analytics and data management tools.
This enables restaurants and hotels to order online efficiently, reduce costs, and access high-quality ingredients. Additionally, the platform integrates with ERP/POS systems, facilitating seamless financial transactions and payments.
The collaboration with Commercial International Bank Egypt (CIB) to enable variable payments via direct debit marks a significant milestone, illustrating the integration of advanced financial solutions within the platform.
This innovation, traditionally offered by banks and financial institutions, underscores OneOrder’s commitment to providing its clients with a comprehensive technological solution.
“At OneOrder, we believe that combining technology and human creativity is crucial for success. Our approach empowers customers by automating routine tasks, allowing them to focus on areas requiring human judgment,” Amer added.
“This strategy has enabled us to operate with a leaner team than traditional suppliers, demonstrating the efficiency of our tech-driven methods.”
With the US$16 million Series A funding, OneOrder is set to expand its footprint into the GCC region, encompassing Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, by autumn 2024.
The company aims to enhance its customer financing solutions, including introducing new card payment options and further developing its platform.
OneOrder’s innovative AI-assisted system, implemented over the past six months, has significantly improved the app’s efficiency, saving customers 60% in time and money.
As a result, the company is actively recruiting AI talent to bolster its capabilities and continue delivering cutting-edge solutions.
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