SOUTH AFRICA – MusicTime, a music streaming service start-up with roots in South Africa, has revealed its new corporate identity via social media, following months of research and testing.

MusicTime, which prides as the world’s first-time based music streaming application, was first launched in South Africa in December 2018 and is now officially live in five other African countries that is Ghana, Nigeria, Zambia, Cameroon and eSwatini.

MusicTime has already proven that a unique, legal and affordable music streaming experience is in the rise in Africa having over 500,000 downloads already.

The startup has a totally unique offering, that replicates the consumer behaviour of airtime. Users can buy a weekly pack, that gives 2- or 5-hours access to music, over the seven-day period.

Their continent-wide partnership with MTN means that the data is pre-packaged with the music, so users can listen to their favourite artists with no fear of running out of data. MusicTime offers a 60-minute free trial to all users. Payment is done via convenient airtime billing.

The platform says that has one of the largest catalogues on the continent, offering more than 40 million songs. Label partners and licensing deals include Content Connect Africa, Africori, DMCE and more.

MusicTime also has the major international labels such as Universal Music Group and Warner Music Group, rounding out a rich catalogue.

“We are delighted to introduce our new brand to our users. This goes alongside with our vision to provide an affordable and legal music streaming services in Africa and beyond,” CEO of SIMFY Africa, David Gillaranz said.

“Our proposition is unique and truly provide everyone the ability to access millions of songs and playlist focussing largely on local music.”

Its vision is to become the music streaming app of choice for the youth and early adopters in Africa and the world, with affordable and flexible plans; as well as to be the best and recommended platform for local artists in the market.

“The MusicTime pricing model is innovative and it provides a zero data music consumption offering which is easier to access for users through airtime billing,” Miss Oyinkasola Fawehinmi, the CEO of DMCE, an Intellectual property administration and valuation company based in Nigeria, Ghana and Tanzania said.

“We love working with MusicTime as it is positioned to provide African artists with a platform that allows them accelerate their careers and reach new audiences. We are certain that this new brand refresh will help further with their positioning.”

“MusicTime integrated offering to users is set to challenge music consumption patterns to mainstream audiences across Africa by offering new opportunities to local artists to reach new fans locally and across the continent,” Mr Yoel Kenan, CEO of Africori, a leading content distributor and aggregator focused on the African Market said.

“We are looking forward to working with MusicTime® as a key partner in generating revenues and promotional opportunities to our clients as leading African artists and labels.”

MusicTime is planning to expand to other markets in Africa and the Middle East in 2020 and the services will be made available in a further four countries by the end of the year.