MOROCCO – tookeez, a fintech startup that is the first ecosystem for loyalty programs aggregation, creating value for brands, merchants and customers, has announced a significant fundraising round of US$1.5 million.
The funding was from Azur Innovation Fund, a public-private seed capital fund renowned for its commitment to supporting ambitious and disruptive projects, and aims to boost the customer loyalty experience in Africa and the MENA region.
With this fundraising, the fintech startup plans to accelerate its expansion in Morocco, across the continent and MENA region, while continuing to invest in technical development, particularly in blockchain technology. A second African country is scheduled to open by 2026.
Siham Elmejjad, CEO of tookeez, comments, “We are humbled by the trust of our investors. This fundraising marks a crucial step in our development. Our goal is to reach 4 million active members by 2028. To make tookeez a true ecosystem of economic and financial inclusion for our continent.”
Founded by Hicham Amadi and sisters Wiam and Siham Elmejjad, directors and founders of several IT companies including Moroccan loyalty program specialist 2WLS, tookeez is a Casablanca-based FinTech startup employing 10 people.
The fintech startup is a universal system that aggregates loyalty points from a wide range of brands into a single wallet.
This wallet enables transactions to be carried out across a wide network of shops and brands, making the platform a source of additional value and complementary income for the ecosystem.
Committed to digital inclusion, tookeez aims to bring together 4 million user members, in Africa and the MENA region, by 2028.
tookeez is a universal system that aggregates loyalty points from numerous brands into a single wallet. This wallet enables transactions to be carried out across a wide network of shops and brands, making the platform a complementary source of revenue.
Traditional loyalty programmes are often a source of frustration for consumers, who are faced with the slow accumulation of points, the difficulty of redeeming points for desired rewards, and the limited availability of rewards. For brands and retailers, converting loyalty points into gifts is a real headache.
tookeez tackles these challenges by offering an innovative solution: a universal digital value unit for loyalty point conversion, enabling flexible use across a wide network of retail partners.
Adnane Filali, President of Azur Innovation Fund, comments, “We are proud to partner with tookeez, a FinTech startup that is redefining the customer loyalty ecosystem. Our ambition is to support entrepreneurs who have a significant impact on the world, and tookeez embodies this vision perfectly.”
Liked this article? Subscribe to DealStreet Africa News, our regular email newsletter with the latest news, deals and insights from Africa’s business, economy, and more. SUBSCRIBE HERE
