LIBERIA – TLG Capital, a leading African investment firm, has announced its 40th deal, providing a US$5 million financing line to Liberty & Justice, an African-made swimwear line.
According to Aum Thacker, an investment professional at TLG Capital, TLG is pleased to be the first institutional investor in the business.
With TLG Capital’s investment, L&J is poised to expand its manufacturing capabilities, including establishing a new factory in Liberia, further solidifying its position in the international market.
“The retreat of multinationals from Africa presents a once-in-a-lifetime opportunity for nimble and passionate entrepreneurs to build things in the markets they know best,” Aum Thacker, an Investment Professional at TLG Capital, said.
“We are beyond excited to partner with Chid, Georgie, and the Liberty & Justice team, supporting their vision of “Made in Africa” being on the clothing tag in shops worldwide.
“This deal is the first of its kind for an African apparel company, and we’re excited to work with the business to reach new heights. TLG has been invested in Liberia for over a decade, and we see that the opportunity is huge if you know how to navigate the market complexities.”
Founded in 2022 by Chid Liberty and Georgie Badiel, Liberty, Liberty & Justice is a testament to African entrepreneurship and creativity.
Chid Liberty, a visionary who established Liberia’s first fair-trade certified apparel factory, and Georgie Badiel Liberty, a Burkinabé model and activist, bring a unique blend of fashion and social impact to the brand.
Their commitment to ethical production and fair-trade practices has created meaningful employment for 700 Africans and showcased African-inspired designs worldwide.
“I’ve always been passionate about fashion inspired by Africa and made in Africa. Today, African people need jobs,” Chid Liberty, CEO of Liberty & Justice, stated.
“We started manufacturing in Liberia when there was 80 percent unemployment and 87% poverty, and we thought that apparel would be the best way to tap an international market while giving people good work.
“We’ve worked with many partners over the years to get off the ground, and TLG has been the best in the business. They get exactly what we’re trying to do, see the vision, and are the kind of partners that help African businesses stand out on the world stage. Beyond that, they’re also the kind of people you want to work with.”
L&J’s vibrant swimwear has rapidly gained popularity, now gracing the shelves of over 250 Target Stores across the United States. The growth underscores the brand’s potential to elevate African fashion globally.
Liberty & Justice [L&J] is the first apparel line made in Africa to feature in Target’s catalog and the first African swimwear brand to reach big-box distribution in the USA.
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