KENYA – Regional low-cost carrier Jambojet has announced its entry into charter operations, a move that is expected to address emerging consumer needs and boost its revenue stream amid dwindling passenger numbers and declining revenues.

Jambojet acting managing director Karanja Ndegwa said this is part of the airline’s strategy to diversify its products offering to supplement the scheduled operations.

“Due to the effects of the Covid-19 pandemic, we have seen a shift in consumer needs, consumers now, more than ever, want privacy, convenience and their safety and well-being assured,” Ndegwa told the press.

“As an airline, we pride ourselves in being customer centric thus the introduction of this non-scheduled service,” he added.

The airline is targeting business people, families or groups that may be attending social events such as weddings, corporate, missions and humanitarian bodies with operations outside of major towns to take up the charter operations.

The charter can accommodate up to 78 passengers per flight depending on the route.

With its low-cost model and internationally recognised safety record, Jambojet is looking to offer a safe, reliable product at an affordable rate.

Since its inception in 2014, Jambojet has been a scheduled service operator serving the domestic market and it recently started direct flights from the country’s city of Kisumu in western Kenya to the coastal city of Mombasa.

Over the past three years, it has expanded its routes to Uganda and Rwanda in February 2017 and November 2019, respectively.

Jambojet, is a subsidiary of Kenya Airways, the country’s national carrier.

It is Kenya’s first low-cost airline operating from Jomo Kenyatta International Airport in Nairobi.

Domestic flights in Kenya resumed on July 6 and the resumption is expected to save the East African nation’s fragile economy chocking under the impact of COVID-19.

The Kenya government hopes that the domestic flights will help boost the country’s economy as it undergoes phased reopening with the easing of strict COVID-19 protective measures it implemented.

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