AFRICA – John Deere Africa Middle East (AME) has announced the appointment of Jaco Beyers to the role of managing director for its marketing & sales branch head office in South Africa, effective from October 2020.

The changes are part of the company’s ‘’Smart Industrial’ organisational changes.

“It is not the strongest who survive, nor the smartest, but those most responsive to change. For more than 180 years, John Deere has benefited from strong, decisive leaders who are dedicated to the company’s core values and I intend on ensuring our values remain active and relevant,” siad Jaco.

According to Jason Brantley, Director for Region 1 A&T Sales & Marketing at John Deere, Jaco Beyers and the Africa-Middle East team will support dealers in growing customer productivity and profitability by leveraging the John Deere Smart Industrial strategy.

Smart Industrial focuses on both technology and equipment to help customers unlock profit at all levels of mechanization.

“John Deere has been doing business in Africa for over 140 years and we are committed to the region. We are excited about the growing trends of mechanization and technology adoption that we are seeing in Africa and the Middle East as more and more customers are experiencing the John Deere Edge in terms of value, reliability, dealer support and productivity that helps customers profitably grow their businesses,” said Brantley.

As part of the John Deere redesign, Jaco Beyers will lead the company forward in the implementation, integration, and expansion of the agricultural, construction and forestry (C&F) division into the Ag and Turf channel for the African continent.

In addition, he will drive forward the company’s continued efforts to build a strong dealership network for agricultural and turf equipment into North Africa and the Middle East, and further integrate and support C&F dealers.

Jaco Beyers joined the company in 2004 as a trainee territory manager in South Africa and later went on to hold the position of Divisional Sales Manager in Central Africa where he began developing new business models for smallholders and government customers whilst setting up the present sales presence in East and West Africa.

Jaco then went on to hold a series of international roles including Strategic Planning Manager for Region 1, based in Singapore, and Global Large Tractor Project Management in the US.

He also played a key role in implementing agile methods into several areas of the business.

Jaco’s extensive experience in global markets plus his commitment to John Deere customers, dealers, and staff has prepared him for this new role.

“I am all about promoting a healthy working environment together with a productive culture and a can-do attitude,” said Jaco from the John Deere head office in Boksburg, South Africa.

“Camaraderie is the name of the game; we might face challenges but with the right team, we will always find a solution using our core beliefs and integrity as guiding principles. How we do business is critical to our continued success,” concluded Beyers.

With its continued focus to strengthen its presence throughout Africa and the Middle East (AME), John Deere AME serves its customers through more than 190 dealer touch points across Africa and the Middle East, committed to promoting food security while actively driving a successful and inclusive agricultural community.

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