EAST AFRICA – Internet Solutions (IS), Dimension Data and Continuity East Africa (CEA) are all rebranding to operate as Dimension Data East Africa. 

The three companies are all subsidiaries of Dimension Data Group operating in the region and this rebranding means the individual brands will retire by the end of this year. 

According to Dimension Data Managing Director East and West Africa, Richard Hechle, bringing the companies together will help the firm unlock opportunities for greater innovation, as well as giving clients the power to build their futures using game changing technology. 

The realignment has also seen Hechle appointed to head the group’s consolidated business in East and West Africa. 

“Bringing all our people and operating companies together will allow us to effectively and efficiently execute our go-to market strategy and enable our clients’ success in a digital-first world. This digital-first world is characterised by technologies that are converging to deliver unified, hybrid and holistic solutions for real business impact,” he said. 

The company is reorganising its business around five go-to-market areas in what it says is to deliver Intelligent technology and services that are aligned to its clients’ journeys.

These technologies include Intelligent Infrastructure, Intelligent Workplace and Customer Experience, Intelligent Business Applications, Intelligent Innovation and Intelligent Security. 

“Reorganising ourselves to deliver what the market demands is driven with growth in mind, we’re very excited about the future and are committed to bringing these changes online quickly. The role of technology in business is changing and, therefore, how it is consumed, and the decisions related to technology are changing. We are adapting to align our organisation to that of our client choices,” Hechle said. 

The company’s plan has already been approved by the Competition Authority of Kenya. 

“The way we collaborate with our clients is where we create the most significant value and sustainable business outcomes for them. The logic is clear: the more we focus on seamless client experiences, the more focused we become on delivering solutions that work. We believe that when we understand our clients’ needs, we deliver better solutions,” Helche concluded.  

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