MENA —IFC, a member of the World Bank Group, has appointed Beatrice Maser as its new Director for the Middle East and North Africa region, based in Cairo.

In her new role, Maser will drive the organization’s long-term strategy to create markets and offer new solutions for the private sector, IFC noted in a statement.

She will also be expected to crowd in more private investment to help MENA countries grow, provide jobs, and increase shared prosperity.

“The MENA region is a priority for IFC, and Beatrice’s leadership will help us play an even greater role in catalyzing private investment here,” said Sérgio Pimenta, IFC’s Vice President for the Middle East and Africa.

In fiscal year 2019, IFC provided and mobilized about $1.1 billion in financing to help create jobs, support critical infrastructure projects, and deliver better services across the Middle East and North Africa region. 

“Our goal is to work with the private sector and governments to create markets, including in fragile situations, to provide more opportunities and jobs, especially for MENA’s young people and women,” added Pimenta.

Maser, a Swiss national, has an Executive MBA in Business Engineering from the University of St. Gallen and a 30 years of international private and public sector experience.

According to the IFC, her experience is focused more on economic development and cooperation, trade and investment, the financial sector, and multilateral organizations.

Prior to her appointment, she was the Swiss Ambassador to Vietnam, promoting bilateral relations and supervising Switzerland’s economic development program in the country.

Previously, Maser led the economic development and cooperation division at Switzerland’s State Secretariat for Economic Affairs.

The swiss division is a long-term IFC partner in fostering sustainable economic growth and implementing economic policy, infrastructure and climate change programs in developing countries.

She also has extensive banking experience, having worked at the European Bank for Reconstruction and Development in London on its trade finance program and on green credit lines.

She has also worked at the Foundation for Sustainable Development in LA Paz providing financial guarantees for smaller businesses, and at the Swiss Bank Corporation in New York handling trade finance for Latin America.