EGYPT—Bluworks, a burgeoning HRtech enterprise headquartered in Egypt, has announced the closing of a US$1 million pre-seed funding round to enhance its product offerings and bolster its workforce.
Khawarizmi Ventures spearheaded the financing endeavor, with Camel Ventures and Acasia Ventures making significant contributions, along with a host of angel investors.
The investment signifies a strategic step toward addressing the acute need for more streamlined human resources processes, particularly in blue-collar domains.
Founded in 2022 by Farah Osman, Hussein Wahdan and Nour Ahmadein, Bluworks is a mobile-first, all-in-one HR solution for blue-collar employees.
The platform benefits employees and employers, helping companies streamline scheduling, communication, payroll, recognition and more across distributed teams and locations.
“With so many HR software in the market, not one is built to manage blue-collar workers,” Wahdan said.
“Since managing this type of workforce is so manual, errors frequently occur, leading to penalties and deducted salaries with no oversight from the workers, causing them to leave and ultimately contributing to high turnover rates.
“Currently, companies can spend about 7-10 days just closing their payroll accounts, but with Bluworks, this time can be cut down to one day – all while leveraging data and insights on their workforce.”
Bluworks has thousands of blue-collar workers on its platform, and tens of clients, such as Crave, Qahwa, and Cilantro, use the platform to manage them.
The company is currently focusing on the F&B and retail sectors, with plans to expand to other sectors, such as manufacturing, construction, and facility management.
“We are excited about getting strategic investors on board that can provide us with access to local and regional markets, to which we are looking to expand,” said Osman.
“There is no shortage of industry use cases similar to Egypt around the world, and we are eager to tackle them with our innovative workforce management solutions.”
Khwarizmii Ventures venture partner Ameer Sherif said Egypt had one of the largest workforce populations in the MENA and Africa region, yet very few genuinely localized software solutions.
“Like with many emerging markets, solutions to automate workforce management are still lacking. We believe that the Bluworks team has the right mix of local understanding and commercial and technical capability to lead this space in Egypt and later in other regional markets,” he said.
Bluworks aims to use the funding round to build and enhance its product and expand its team. Its ultimate aim is to become the top destination for companies seeking to optimize the management of blue-collar workers in the region and needing a process to vet, hire, train, place, and manage their workforce.
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