SOUTH AFRICA – Moya Money, a South African fintech startup, has rebranded to Bloo Money effective May 2024.
The company said in a statement that this rebranding mirrors its continuous development since revising its branding assets early this year.
It adds that the decision to change the name stemmed from a desire to differentiate itself from other companies with a similar name, bringing a burst of colour to the fintech industry and because cofounders operate in different continents.
Founded in March 2021 by Thulani Masebenza and Sabica Pardesi, both operate globally, based in both South Africa and the UK respectively, the startups empowers freelancers through a financial app.
”When we started and along the journey, our product vision has always been to transform the way we freelancers work, handle their finances and the foundational principle is basically their relationship with money,” Sabica says
Thulani and Sabica envision Bloo Money as more than just a fintech platform—it’s a symbol of empowerment, creativity, and inclusivity. With its playful yet sophisticated branding, the company seeks to resonate with freelancers worldwide and usher in a new era of financial empowerment.
“Ultimately when we made the decision to change our name we wanted one that would be unique, could be playful, could resonate with many of our customers who are in the creative space and would be inclusive to be pronounced easily by people across the world,” Thulani added.
Bloo Money says its core product will remain unchanged, continuing to support businesses with a freelance management system (FMS) to manage their freelance administration.
”While the core products and services offered by Bloo Money (formerly known as Moya Money) remain largely the same, the rebranding showcases a restored focus on innovation, customer-centricity, and differentiation.” a statement from the company reads.
As Bloo Money charts its course in the fintech landscape, it remains steadfast in its commitment to empowering freelancers, driving innovation, and fostering meaningful connections.
With its fresh identity and unwavering vision, Bloo Money is poised to make waves in South Africa and beyond, painting the future of finance in vibrant hues.
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