EGYPT – Geidea, a financial technology (fintech) company, has announced a strategic partnership with Visa, the world leader in digital payments, to bring Geidea’s sophisticated payment solutions to the Egyptian market.

The strategic partnership of these two payment companies will drive financial inclusion and digital transformation, in line with Egypt’s Vision 2030.

In addition, Visa will invest in new payment solutions via Geidea’s Point-Of-Sale terminals to provide seamless and secure payment solutions to merchants and SMEs across the country.

“Geidea is committed to supporting merchants and assisting small businesses to thrive in the digital economy, in accordance with Egypt’s Vision 2030,” Ahmed Nader, General Manager of Geidea Egypt, commented on the partnership, said.

“Our collaboration with Visa will accelerate digital transformation and financial inclusion across the country by providing businesses with modern digital payment solutions, enabling them to provide their customers with a convenient, secure, and seamless checkout experience.”

To consolidate these services, which play an important role in the development of Egypt’s payment sector, the two parties signed a long-term strategic partnership to provide innovative services to merchants and small and medium enterprises (SMEs) in Egypt, including pay-by-phone services and electronic trading services.

“Geidea aims to apply the latest e-payments technology to provide seamless and secure payment solutions through ‘Tap-on-Phone’. Geidea has a strong infrastructure that allows it to offer the fastest PoSs to merchants and small and medium-sized companies,” Ahmed Magdy, Senior Commercial Director of Geidea Egypt also explained

“Our company is constantly striving to find partners who can further our goal of providing a seamless experience and the best solutions to users. Thus, we are pleased to partner with Visa, as Visa’s extensive network is a key differentiating factor in giving our customers the greatest flexibility.”

Also commenting on the partnership, Essam El Daly, Head of Merchant Sales and Acquiring for North Africa, Levant, and Pakistan, Visa said “Such strategic partnerships help us advance the future of digital payments in the region, ensuring seamless services to our clients and an increased market share for all the parties involved.

“These enabling tools are key to achieving the financial inclusion we seek through our work in Visa, as we carefully integrate the needs of both merchants and users in our solutions.”

Last March, Geidea collaborated with Magnati to scale up its businesses in the UAE across the retail, food and beverage, wholesale, hospitality, and healthcare sectors.

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