EGYPT – Egyptian fintech startup bokra has partnered with precious metals investments firm Dahab Masr to launch a platform that helps users to invest and save in various precious metals such as gold, silver, and platinum.
The bokra app offers personalized and balanced financial and investment planning across different asset classes. It is built for the first time upon asset-backed securities and empowers users to manage and grow their wealth through fractional ownership of diverse products.
bokra asks users to answer a comprehensive questionnaire to determine their risk appetite, investment tenor, and monthly contribution amount. Based on this, they are matched with a portfolio containing a mix of instruments that align with their goals.
On the other hand, Dahab Masr is an Egyptian company that spearheads innovative investment solutions in the precious metals market.
Together, they have launched the “bokra Dahab” platform, which will offer individuals and SMEs in Egypt, the UAE, and Saudi Arabia the opportunity to diversify their investment portfolios while providing a secure and efficient process for investing in precious metals.
“Following our recent announcement of bokra’s goal-based investment app in asset-backed securities, we are proud to join forces with Dahab Masr to introduce our new platform, bokra Dahab,” said Ayman El-Sawy, founder and CEO of bokra Holding.
“This collaboration allows us to expand our reach and give investors a unique opportunity to invest and save in precious metals.
“We are dedicated to introducing additional platforms in the near future as we commit to transforming how individuals and SMEs approach wealth management, offering them the highest levels of seamlessness and security across our platforms.”
He said this partnership marks the first of many strategic collaborations with industry leaders across different asset classes, which aligns with bokra Holding’s approach to extend their offering with the backing of subject matter experts and experienced market leaders.
Founded in 2023 by Ayman El-Sawy, Bokra empowers retail and small and medium-sized enterprise (SME) investors to save and invest across various asset classes.
Last month, Bokra closed a pre-seed funding round of US$4.6 million led by DisrupTech Ventures and SS Capital, with additional backing from several other investors.
This capital infusion is set to position Bokra as a pioneer in the WealthTech sector across the MENA region.
Bokra aims to revolutionize wealth management in the Middle East and North Africa (MENA) region by offering a unique platform for goal-based investing and saving through asset-backed securities.
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