AFRICA – Facebook has announced that all its Economic Impact Programmes will be offered virtually as the platform seeks to equip small businesses with digital marketing skills to help them stay open, connect with and acquire new customers to survive challenges presented by Coronavirus.

Facebook’s Economic Impact Programmes include Boost with Facebook currently implemented in 11 African countries, targeting over 41,000 small businesses, SheMeansBusiness available in Nigeria, South Africa and Senegal reaching 7,500 participants, Digify Pro offered in Nigeria, Kenya and South Africa with 230 participants and Aspiring Entrepreneurs Programme which works with 360 participants in Nigeria.

Boost with Facebook is a one-day workshop that offers small business owners an opportunity to learn more about how digital tools can be used as a tool for business growth while also making meaningful connections with potential consumers. It was launched in Africa in 2017 and has seen over 80,000 small businesses trained across the continent. The program has run in 11 countries.

SheMeansBusiness provides support to thousands of female business owners in Nigeria and South Africa. In 2018 Facebook undertook a partnership with She Leads Africa to launch training initiatives across Nigeria to train over 4000 female entrepreneurs with digital skills.

Last year, Facebook launched the #SheMeansBusiness Program in South Africa targeting to reach 4,000 women-owned small and medium-sized businesses and female entrepreneurs across all the nine provinces in South Africa, in partnership with UN Women and a local public-benefit organization, Siyafunda Community Technology Centers.

FINDigify Pro; Facebook is committed to building a pipeline of skilled talent to help build digital industries across Africa. Digital industries can be an important contributor to local economies and we are invested in doing what we can to help build a pipeline of talent to support these industries for future growth. 

Aspiring Entrepreneurs Program is an in-depth four-week training programme that gives selected entrepreneurs the opportunity to truly master the art of digital marketing, and acquire key skills to take their businesses further. In partnership with the Fate Foundation, these sessions have run in various states in Nigeria. Graduates of this programme receive mentorship support and access to business tools and applications.

“We know that businesses all over the continent, especially small businesses, are experiencing unexpected challenges. These specially curated programmes will provide much-needed support and advice to SMBs looking to build, establish and grow their businesses,” Commented Phil Oduor, Policy Programs Manager for Economic Impact and Digital Literacy, Facebook.

These programmes, available virtually from June 23rd 2020 will include 90 minute long Instructor-led live webinar sessions featuring presentations, demonstrations, lectures and virtual discussions.

As part of this there will also be Facebook/Instagram Live sessions that will feature business owners, entrepreneurs, and startups who will provide seminars and talks on various topics, with trainers also hosting ‘office hours’ to accommodate questions  asked by participants.

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