EGYPT – Eventtus, a tech startup, has raised a new investment to build and launch an online events platform. The investment came from Cairo-based Algebra Ventures that had led Eventtus’ US$2 million Series A in late 2017, and Saudi-based Hala Ventures and Daal. 

Eventtus, founded in 2012 by Mai Medhat and Nihal Fares in Cairo, has developed a platform for events ticketing, event management and apps for events. The startup has been working with events and organizers across the region (and beyond), building mobile apps for them that are powered by its ticketing and registration systems. 

The solutions Eventtus offers also come with business intelligence reports for organizers to learn how attendees are engaging with different segments of the event and what they can do to improve.  

Medhat said the startup will be using the funding for further development and innovation in a bid to sustain the industry. She said the company’s team is working on something that’s “completely different from what’s being featured in the market nowadays”. 

“We realised that while people are resorting to live streaming on different platforms such as Facebook and Zoom to host sessions and webinars, event planners and attendees will still need the other essential components of an event experience that a simple live video does not completely fulfil. New types and formats of events will emerge to meet the different needs,” she said. 

She added that the company has developed a roadmap that allows it to “redefine and reimagine” the event experience from an advanced perspective that integrates the vital parts of the live and the virtual event. 

“We are adapting to the fast-paced, everyday changes as we go, and we are still figuring some things out; but we have taken it upon ourselves to adapt and react to the current situation so that we could continue empowering event planners and everyone who loves events as much as we do,” Medhat said. 

There has been a massive increase in online events with most of them being conducted over Zoom. Organizers and individuals are trying different things.  

Eventtus, realizing the opportunity, has started working on its virtual events platform and aims to launch it within the next few weeks. The web and mobile-based platform, Eventtus said, could be used to organize events of all sizes, from workshops and corporate events to summits and hackathons.