EGYPT – Egyptian Food-tech startup specializing in food ordering, digital solutions for table and meal reservations, Bonbell, has closed an initial funding round for US$350,000 through a Canadian Angel investor, to help further develop the App services and achieve a level of growth in regard to user count and daily orders.

Bonbell launched its own App in early 2022, to offer a wide range of food ordering services in Egypt from food delivery to restaurant’s reservations and Dine-in ordering through a QR Code on the tables, as well as take away services.

The company has partnered with many restaurants and cafes, as well as clubs like Heliopolis Club and Smash Club.

It also offers its services in Malls and Cinemas, to offer a smoother food ordering experience, reserving tables and food delivery, for mall and cinema goers.

Bonbell has also strategically partnered with many leading major companies and institutions, most notably the German University in Cairo (GUC), and Raya Telecom, in order to offer its services in their respective headquarters for employees and visitors alike.

The start-up is currently negotiating with two venture capital funds from Europe and the Gulf, to close a US$10 million fund in its seed round by the end of the year which will enable it to raise its partnered restaurants to 750 by the end of 2022.

Doaa Abdel-Hameed, the chief business officer of the company said, “We aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants.

“We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews and adding more restaurants in all of the Egyptian governorates.” She added.

Other than expanding its reach, Bonbell seeks to leverage on inventive solutions such as robotics that minimize human intervention by end of 2023.

Bonbell has earned the trust of more than 12,000 customers, who used the app in food ordering in all the ways offered through the App, in just 6 months.

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