SENEGAL – Workz Group, a Dubai based mobile and Internet of Things (IoT) solutions provider, has opened a regional office in Dakar, Senegal, Senegal to serve the West African telecoms market.

The office seeks to increase the company’s market share in West Africa on the back of growing interest from mobile network operators in the region.

The move also strengthens Workz’ African presence becoming the company’s second location in the region after its Johannesburg opening last June.

As the world’s leading telecom recharge card manufacturer, according to the Nilson report, Workz seeks to leverage on its positon in the next-gen eSIM technology to tap into the fast growing telecom sector in the continent.

Workz, which also features among the world’s top ten SIM card provider, is also the only manufacturer in the Middle East and Africa to be certified by the GSMA to produce the next-gen technology, embedded SIM.

The telecom giant currently serves 100 clients in over 60 countries including more than 25 African network operators.

Workz sees mobile growth in the region

The company plans to offer its certified telecoms products such as SIM cards, embedded SIM chips and scratch cards from its Dubai production facilities to the West African market which is predicted to contribute over US$70 billion to its GDP by 2023.

Overseeing support for clients from the new Dakar office will be Regional Sales Manager, Ramatoulaye Gaye Toure who has prior experience in the West African telecoms sector.

Tor Malmros, Managing Director of Middle East & Africa, Workz Group said, “Talking to our clients and other network operators in the region, we see a tremendous opportunity in West Africa.

“As a global provider and a regional manufacturer, we are confident we can offer something not currently available in the market which is a highly cost-efficient, high-quality product with very short delivery times.

“With the opening of our new Dakar office, we hope to replicate the success we’ve had in other parts of Africa and be able to work even closer with West African network operators to overcome their current challenges and support their successful evolution in a very dynamic market.”

The company also unveiled that it will be attending West AfricaCom in Dakar this July to showcase their embedded SIM and IoT solutions along with 5G, traditional SIM and scratch card services.