SOUTH AFRICA – Convergent Global, a niche and innovative business agency, has announced the 2nd Edition of the Unbox Summit to showcase MAdTech, the best-in-class solutions that helps companies achieve customer engagement and experience milestones.
MADTech is the culmination of marketing technology (MarTech), Advertising technology (AdTech), and Deep Technology (DeepTech) to drive the highest levels of unification, automation, engagement, and experience.
This is by deploying applications and technologies to create experiences that drive customer engagement and loyalty at scale through personalization and human centricity at the core of the entire digital journey.
According to Convergent Global, MAdTech is the future of Brand, Marketing, Advertising, Customer Experience, and customer engagement.
It is a very exciting segment, and it is evolving rapidly, which can be overwhelming for Brand, Marketing, Advertising, and Customer Experience Leaders.
MAdTech space is bustling with an overwhelming amount of information and the summit will make the people of Johannesburg explore, understand and implement this new technology.
The summit will be held at The Venue, Houghton Hotel in Johannesburg on 11th August and will be hosting over One Hundred C-Suite Leaders of South Africa’s biggest brands.
“Our goal is to make sense of the current technology landscape and showcase the best-in-class solutions to help companies achieve customer engagement and experience milestones. The theme of the 2022 program is to Unbox Thinking, Strategy, and Technology,” said Convergence in a statement.
Some of the technologies that will be showcased, discussed, explored and navigated at the program will include CRM, Marketing and Advertising automation, Conversational Ai, Enterprise Content Management, Programmatic Ad management, customer data platforms, Big Data Platforms, Voicetech, Social Monitoring and Analytics, Omni-channel communications.
The summit will also delve into emerging tech like Web 3.0, Metaverse, BlockChain, FinTech, DAPPS, and NFT to gain an understanding of the digital evolution to prepare for the future.
“If you want to unify Brand, Marketing, Advertising, Customer Experience, and, Customer Engagement. Register Now – it’s Free!” said V Martin, Director of Unbox Summit.
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