KENYA – Global technology giant Vivo, the fifth-largest smartphone maker in the world and the second in Asia will enter Africa, launching a regional office in Nairobi, reports Biztech Africa.

The firm which specializes in mid-range smartphones is keen to have a piece of the region’s expanding middle class who have a high smartphone purchasing power.

Vivo Kenya General Manager, Arthur Xian said they chose Kenya as an entry point into the population rich region because of the country’s high ranking in technology uptake.

He also said the firm has mid-level phones which are suitable for the continent’s growing middle class.

Vivo Brand will be launched alongside its flagship mid-range Smartphone which possesses the world’s first 32MP Dual Pop-Up elevating front cameras.

The phone which launched in late September in India features a 6.44-inch Full HD+ Super AMOLED display with a 20:9 aspect ratio.

It is powered by an octa-core Snapdragon 675 chipset, paired with 8GB RAM and 128GB of internal storage. It runs the Android 9 based Funtouch OS 9.1.

The handset packs a 4100mAh battery that supports 18W fast charging.

The smartphone is a new upper mid-range product, which will go up against the likes of the Redmi K20 Pro, Oppo R17 Pro, and Samsung Galaxy A70.

Known for innovation and creating trendsetting smartphone mobile products and services worldwide, this move will enable Kenya’s to continue enjoying the benefits of foreign investment that include job creation, new technology and foreign exchange earnings.

The launch will be officiated by key officials in Kenya’s ICT ministry.

Vivo is the 5th largest seller of smartphones worldwide. In quarter one of 2019, they’ve shipped over 23 million units. They command an impressive 7% market share in global smartphone sales.

they’re a company that have really influenced and shape the modern smartphone features and designs.

Vivo makes a number of smartphones under three categories namely; X-series, V-series and Y-Series. The X-Series is the flagship. The V-series is the company’s midrange phones and the Y-series are budget smartphones.