GHANA – Cellulant, a leading payments technology company that enables global enterprise merchants to connect with billions of consumers in emerging markets, has announced the integration of Telecel Cash as an alternative payment method for Google Play users in Ghana.

The integration of Telcel Cash in Ghana signifies the inaugural collaboration between Google and Cellulant in the region.

This strategic partnership enables Google Play users to conveniently link their Telcel Cash wallets and make purchases using mobile money, a significant step in a market where the use of international credit cards is not widespread.

Kevin McDaid, who oversees partnerships for Google’s payments platform in Europe, the Middle East, and Africa, highlighted that expanding payment options in Ghana and other regions is part of an effort to create a more inclusive purchasing experience for Google Play users.

The move will also enhance the usage of Google Play and downloads in Ghana and promote the penetration of alternative payment methods, such as the mobile money wallet, as the recent development not only empowers thousands of Ghanaians to access a variety of services but also aids in expanding Google Play’s reach within the African market.

Building one of the most inclusive purchasing experiences for Google Play users is a key driver for us to expand our payment options in Ghana and beyond,” said Kevin McDaid, Head of Partnerships, Payments Platform EMEA.

Ghana, like many African nations, has low card penetration, leading to the emergence of alternative payment options like mobile money wallets. Africa dominates the US$1 trillion mobile money business, driving global innovation and acceptance.

Richard Gesimba, Vice President of Cellulant’s Checkout Business Unit, highlighted the significance of localized payment methods for international e-commerce companies in emerging markets. 

He expressed Cellulant’s satisfaction in playing a crucial role in facilitating payments for Google Play, enabling thousands of users in Ghana to access services while also contributing to Google Play’s deeper penetration of the African market.

On his part, Philip Amoateng, Director for Telecel Cash, emphasized the benefits for customers.  “The inclusion of Telecel Cash as a payment option on Google Play significantly enhances our service offerings,” he said.

“It offers our customers a straightforward and secure way to enjoy all the features and capabilities that Google Play offers. We are committed to enhancing our customers’ digital experiences and ensuring they can access global digital content with ease.”

Google Play, a digital distribution service operated and developed by Google, is the official app store for the Android operating system. It allows users to browse and download applications developed with the Android software development kit and published through Google.

The availability of Telecel Cash as a payment method on Google Play is expected to boost the platform’s usage in Ghana, where mobile money has become a dominant force in financial transactions.

This demonstrates Telecel Ghana’s commitment to enhancing customer experience and expanding digital accessibility.

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