KENYA – Catalonia Trade and Investment, a Spain investment company has intensified its search for Kenyan business partners by opening a local office in Nairobi facilitating direct trade linkages.

Robert Bach, the director-in-charge of East Africa markets for the company said that the staff at the Nairobi office has been visiting industrial Area with a view of establishing available opportunities for Catalonia-based businesses.

“We are a government agency tasked with promoting investments into the East African region and we identified Kenya as a strategic location to establish a presence for our planned East Africa expansion,” he said.

 “A Catalan-based company is also in talks with a local farmer society with a view to introducing use of drones and information technology to drive the ‘precision agriculture’ agenda,” he added.

Catalonia has selected three Kenyan companies whose executives will be sponsored to attend a three-day Agritech fair in Barcelona, the regional capital, reported Business daily.

Catalan is eyeing two-way investments in all the goods and services sectors via direct and joint venture investments.

Bach said discussions were in high gear to introduce Spain’s popular Sangria wine product to Kenya via a joint venture between a Catalonian company with a Kenyan firm that will source for ingredients from the Catalonia for local processing.

The Catalan Government Trade & Investment office in Nairobi, gives tailor-made information and full support for a smooth, fast and successful set-up of operations in Catalonia from start to finish.

It offers personalised assistance right steps to get started in Catalonia to Catalan companies wishing to open in these African markets and find new global business opportunities and an ongoing support throughout all the phases of the investment project.

Catalonia also offers qualified support, insight and advice to invest in the company, up-to-date information on the legal, tax and labour context and In-depth information on financing and location possibilities.

The company also facilitates sourcing of suppliers, manufacturing partners, technology providers among other supports servces needed to fulfil a specific need.

It has also started to promote strategic business alliances between Catalan companies and companies from other countries like Tanzania, Ethiopia or Uganda.