SOUTH AFRICA – Ratality, a revenue management optimization software provider for ground travel operators, has been acquired by the Canada-based Busbud, a global ground travel booking platform.
Busbud Business Suite offers B2B business services to ground travel operators to help manage their operations more efficiently and expand their sales to the online market. The suite is used by over 350 partners worldwide and has recently powered hundreds of millions of tickets worldwide.
Joining forces with Ratality enables Busbud to broaden its value proposition and become a complete solution provider for operators worldwide. The acquisition builds upon a company partnership and extends Busbud’s African reach.
By integrating Ratality’s unique expertise, Busbud’s business suite will be enhanced with game-changing features such as advanced demand forecasting, dynamic pricing, fleet and driver management, and charter and rental industry solutions.
LP Maurice, CEO and co-founder of Busbud, said the partnership with Ratality would add a key missing piece to Budbud’s growing B2B offering.
“We’ve heard first-hand from ground travel operators the tangible results they’ve achieved by using Ratality to generate more revenue for their businesses,” he said.
“We were extremely impressed by the technology and capabilities of their platform. It made sense to bring Ratality’s revenue management experts on board and integrate these features further into our core B2B platform.”
“We wanted these capabilities to be in the hands of all our operator partners worldwide. We have partnered with ground travel operators for over a decade and thrive on their success. We are excited to keep innovating with Ratality for years to come for the benefit of our operator partners.”
Founded in 2017, Ratality is a cloud-based software solutions provider that seamlessly allows ground transportation operators to manage their operations and optimize revenues digitally.
The company offers solutions across buses, coaches, ferries, charters, tours, transfers, and many other types of ground transportation operators.
“Uniting with Busbud expands the reach of our platform to bus operators worldwide,” said Arend de Waal, CEO and co-founder of Ratality.
“Our innovative revenue management solutions generate immediate ROI for our partners and have already been proven in other travel sectors like airlines. Overall, this combination unlocks untapped potential for bus operators, maximizing revenue and operational efficiency.”
The company’s fully integrated, multi-modal management solutions allow operators to better manage their fleets through advanced demand forecasting, dynamic pricing, revenue management, and fleet management, among many other sought-after features.
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