EGYPT –, an automotive marketplace, has announced the acquisition of Sa3ar Technology Solutions, a platform that provides car valuation technology and a dealer-specific auction platform., a subsidiary of Contact Financial Holding, continues to evolve and look for new opportunities to provide the automotive ecosystem with innovative value-added services.

With the acquisition of Sa3ar Technology, founded by Adham Hosny and Hussein Hosny, aims to further enhance the user experience by providing one holistic pricing tool that will cater to both the end-user and dealers allowing the market to enjoy consistent vehicle pricing.

“With online usage growing tremendously among both consumers and business, and with the increasing shift to digital by car market players, this acquisition allows us to bolster’s market-leading position as well as lay the foundation for additional services going forward. This is just the first step in a series of investments which will be announced in due course,” Said Zater, CEO of Contact Financial Holding, said.

The digital auction technology, though very new to the Egyptian market, will be consolidated resulting in one dealer-specific app provided to the dealers and car traders looking to digitize the purchase and sale of used cars.

In addition to acquiring the Sa3ar platform and technology, the Sa3ar founders and team will continue to work with Contact to develop new and innovative services to bring to market.

“Our loyal user base has come to expect continuous innovation from us; the areas of market pricing and car valuation are no different and we expect to be the key source of car pricing for the automotive market,” Osman Abdelmoneim, Managing Director of, added.

“Furthermore, we are introducing a strong layer of automotive dealer services and the digital auction system will be a vital part of this new portfolio of dealer services.” continues to focus on introducing new services for both consumers and dealers, with the aim of bringing the entire automotive ecosystem closer together and further simplifying the process of buying, selling and owning a new or used car through a faster, better experience.