EGYPT – Admaius Capital Partners, a private equity investor with a focus on Africa’s growth markets, has invested in Parkville Holding Company B.V., a prominent healthcare and wellness firm in Egypt known for its operation in various high-growth sectors.
This collaboration will empower Parkville to broaden its regional influence by capitalizing on its established brands, robust product pipeline, and Admaius’ expansive network.
The partnership is a testament to Admaius’ commitment to investing in sectors that drive economic and social advancement in Africa, such as digital infrastructure, financial services, fast-moving consumer goods, healthcare, and education.
“This investment in Parkville is emblematic of Admaius’ investment strategy. Parkville is a very high-quality business, with skilled and entrepreneurial leadership, growing rapidly in one of Admaius’ key target sectors, with the potential for continued strong growth,” Marlon Chigwende, the managing partner of Admaius said.
“As an impact-aligned investor, we seek businesses able to deliver positive outcomes for key stakeholders, including customers and employees. Through its portfolio of high-quality and affordable products, Parkville can effectively serve the needs of its 80% female customer base.
“As one of the largest markets in Africa, we continue to see interesting opportunities to back strong Egyptian entrepreneurs who wish to take their business to the next level.”
The consumer healthcare market in Egypt, is characterized by strong and resilient demand growth underpinned by increasing consumer product awareness and evolving patterns of consumption towards locally produced goods.
Parkville’s medical marketing force has direct relationships with physicians, medical centers and pharmacies in Egypt.
Admaius Capital Partners was advised by Matouk Bassiouny. Zilla Capital acted as the sole financial advisor to Parkville and the founders. Adsero acted as the legal advisor to Parkville and the founders.
“We are thrilled to welcome Admaius as a partner in our journey towards continued success and innovation,” Dr. Sherif Bassiouny, co-founder of Parkville said.
“Their extensive experience and resources will undoubtedly help us launch new products to meet gaps in the market, develop our human capital and drive long-term value for our investors and stakeholders.
“With their support, we are confident that we will not only meet but exceed our expansion goals, enabling us to enhance our regional and international presence, reach new markets and amplify our impact in the MEA region.”
Admaius Capital Partners was advised by Matouk Bassiouny. Zilla Capital acted as the sole financial advisor to Parkville Ltd and the Founders. Adsero acted as the legal advisor to Parkville Ltd and the Founders.
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