NIGERIA– 9mobile, formerly known as Etisalat Nigeria, has appointed Mr. Stjepan Udovicic as the company’s Chief Commercial Officer even as it moves to regain its market share which was lost to competitors during the last five years.

His appointment follows the appointment of Alan Sinfield in June to serve as 9 Mobile’s Chief Executive Officer.

Mr. Sinfieled is the first Chief Executive Officer of the telco under the new brand name 9mobile.

His presence at the company is expected to transform the company’s operations which have been affected by liquidity problem leading to mass investor exits in 2016 and a significant drop in the teleco’s customer base.

According to a report by Nairametrics, the decision to appoint Udovicic was  made by the Board of Directors of Emerging Markets Telecommunication Services Limited (EMTS),

Mr. Udovicic comes to the position with a wealth of relevant experience having worked in the Information and Technology and Telecoms sectors across different continents.

He has previously worked in  Europe, Asia and Africa, engaging in growing development in the media and telecoms spaces.

The new Chief Commercial Officer  is expected to implement his vast experiences on product delivery into the physical and digital interfaces in the telecom firm.

At 9mobile, “he is expected to lead the marketing, products, sales, distribution, customer services, and digital front-ends, which would enable brand evolution and development of the company.”

Prior to joining 9mobile, Mr. Udovicic previously worked for the Axiata Group Berhad, through its Cambodian subsidiary, Smart, where he is reported to have created a  successful commercial team.

Before his stint at Axiata, he served as Marketing Director at Orange Romania for three and half years, developing products and services, digital, brand, and pricing.

He has also worked with Etisalat as Customer Experience Director, spending time in the Kingdom of Saudi Arabia and the UAE.

Chief Executive Officer of 9mobile, Alan Sinfield, described Udovicic as a hardworking professional and that he represents the 9mobile spirit.

“I am confident he will play a significant role in further strengthening 9mobile’s market position in Nigeria’s competitive telecommunications industry,” Sinfield said.

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